Our Story

 

Intro

 In 2011 two mums with brand new babies got up one morning eager to attend their first mother's group meeting run by the local council. Amanda had only just moved to the area and didnt know anyone and Jasmine was a local having grown up in the north of Melbourne.

The group of women that came together that morning was to have a huge impact on these two Mums, helping navigate motherhood, being a support when things were tough and sharing all the highs and lows. Jasmine and Amanda just knew they were to be good friends.......

Our story

Fast forward two years later, we had just had our 2nd children, both girls, Luella and Amelia. We were hanging out at a local play centre as we did most weeks with our group of friends and we started chatting about a headband Luella was wearing, it didnt take long before we realised we could make these and start a little business. 

We were both stay at home mums and thought it would be a perfect thing to do whilst the kids were taking their naps. We both invested a small amount of money to buy our first fabric and set out to make them.  

Coming up with the name was easy, we named it after our two girls Luella (Lulu) and Amelia (Milly), after all they were the inspiration.

Firstly we sold our headbands to friends and family using a FB page. As it started to grow we created a website. Every headband we sold we invested back into the business to buy more fabric and sew more. Eventually we decided that we would love to add some leggings to the website. These were a hit, Lulu and Milly was starting to take off.

As Lulu and Milly was growing, and so were our little ones, we needed to bring in someone to help us sew. We found ourselves an amazing seamstress and together the three of us made all the clothing. We also started to source our fabric in Australia and for a while we had an artist create some amazing exclusive designs for us. 

Growing Lulu and Milly was something we both really wanted to do and we set out to find ourselves a local manufacturer. This was a game changer for us as it meant we could work on other areas of the business such as product design. By this stage we had also introduced baby wraps. bloomers and beanies to our range.  

There were many challenges in our business and we learnt so much along the way but we really wanted to be able to included more pieces to the collection and to find our brand in stores someday. We were introduced to an amazing mentor and applied to her fashion business course. This course was immeasurable to us as we learnt so much more. With her help we were able to find new and exciting ways to grow Lulu and Milly. 

In the past year we have been working with so many other amazing people to bring our ideas and passion to life. We have been able to source some amazing manufacturers both locally and offshore to be able to bring the best quality and biggest ranges we have ever had. It has always been really important to us to create a brand that was ethical and sustainable. we are still very much working on our sustainability but have implemented some fantastic initiatives including, biodegradable packaging and all natural fabric choices.

Lulu and Milly is going from strength to strength and its amazing to think about where we started out and what we have now. Earlier this year, Amanda moved to Queensland, but it hasnt changed our vision or our passion for our brand and we are still creating and designing our collections together. 

We are always so grateful to each and every person who has bought our products and we hope to continiue to dress your little ones as they too grow up. 

Who knew walking into mothers group that day would end up with a brand we love and a friendship like no other.

Thanks for reading our story

Amanda and Jasmine  

 

Contact us:

email: Landm@luluandmilly.com.au

Postal: PO Box 1359 North Lakes QLD 4509